Recently, I signed up for a subscription to the Rolling Stones publication and two out of the last three cover stories I could not care any less about. Even the third received a questionable, ‘meh…’ I’ve always been a casual reader: picking up a copy if I found a couple stories interesting, or borrowing one during a Borders run. But never have I been more disappointed than in the past couple of weeks.
First off, let me say that I’m proud that Britney Spears has accomplished not giving up her life to drugs, drink, sex, and inability to tend to small children. But a cover story on RS? Really? Honestly, who wants to read 5 pages on Britney and her struggle? I guess there are people out there, but have we, as a society, hit that bottom just yet? I like to think not, but maybe that’s just my idealism. Indeed, Ms Spears has had a wild ride (not much unlike Mr Toad) but are we prepared to ignore, say, a cover story on TV on the Radio? They’re gaining popularity, and maybe we should take notice on the front cover and not a 500 word blurb inside. Let’s be clear, they were recognized by the publication as the best record of the year, but heaven forbid they get a cover spot. Instead, we have Britney thrown in our face in order to create the response of, ‘you’ve come a long way, baby.’ Let’s not forget, she’s still the same hick who will be battling with everything from child custody and craziness until she’s 68. RS lacked the ability to take this spin.
Secondly, let’s take a look at this week’s issue. Does anyone really want to see this fucker’s mug anymore? As a beautiful correspondent mentioned to me just the other day, ‘I’m so sick and tired of looking at these two [Brad and Angelina].’ And she’s absolutely right. Yes, adoption, charity work, promoting awareness are all positive actions for one to do. And, if you have the money, you should do it as often as this couple does. The question is, however, do we really need a shit-ton of it in our faces nearly every bloody day?? Idon’t think so. Let’s get real here, folks. The point of working for others is the joy you get from it, not publicity. At least, that’s how it’s SUPPOSED to be!
So, here’s my point. Rolling Stone needs to find cover stories that won’t make me sick and disappointed. If I didn’t have the subscription, I really don’t think I would even touch these issues. A shame, too, because there are some excellent stories inside, but you’ve gotta grab me, RS. Britney and Brad draw me far, far away. Get to know why people read your publication and don’t become a glorified National Enquirer. You’re not nearly there yet, but if you continue down this road, you may be. You’ve been warned.
Rolling Stone Issues 1066 through 1068 Grade: B-